Data is the lifeblood of the knowledge economy.

Data is the lifeblood of the knowledge economy – sometimes described as the ‘oil’ or the ‘gold’ of the digital age. Without data, all the CRMs, the data warehouses and data cubes are to no avail. Furthermore, it isn’t enough to just have large volumes of data it needs to be accessible data and organised to fit the requirements of the business.

CSM has considerable experience of both good and bad data – data that is fit for purpose or data that simply consumes space, ties up IT resources, and contributes to management frustration.

In business applications, the holy grail is a Single Customer View (SCV). Indeed, this also applies to health and public services within the constraints of data protection legislation.