Daniela Florea

Value-focused Senior Executive

Daniela Florea co-founded Geo Strategies in 1993. Among other firsts, the Romanian operation was the very first independent digital mapping organisation in post-communist CE Europe. Within nine years, together with her multi-language and multi-talented team, she created the geographic data infrastructure for 25 countries in CE Europe. This was the basis of the earliest seamless digital mapping to be absorbed into a world leading navigation product long before spatial information became generally available.

As a change-maker she has challenged the need for data-driven thinking from the Boardroom to the bench and has received accolades for pioneering concepts and methods. Since 2000 she has established Geo Strategies as a high-standard provider of intelligent information, data quality and analytic processes (about location, consumers and markets) to support strategy and decision making. She secured strategic partnerships with Experian, Pitney Bowes, Navteq and Alteryx. Major clients include blue-chip multi-nationals within the banking, insurance, retail, property and telecommunications sectors.

She assists Cambridge Strategic Management with planning and implementing high profile projects and organisational change programmes; she also provides a sounding board and support for new product development.

Since 2010 she has been an Entrepreneur in Residence at the Anglia Ruskin International Business School. She is a Judge on panels assessing business ideas and the way they are presented to the market.

Since 2014, Daniela’s has been part of the EC Strategic Policy Forum on Digital Entrepreneurship (EC, DG Grow). The objective was to shape EU strategy and create a roadmap for digital transformation within Europe. The first Report was published in 2015, with key recommendations in March 2016. She chairs the Working Group on Leadership and Collaboration which focuses on cities as launch pads for digital transformation (smart cities).

One of Tornado-Insider’s 20 Trend-Setting Women, Daniela has an MPhil in Management from the Cambridge Judge Business School, Non-Executive Director Diploma from the Financial Times, and Diploma in Direct and Digital Marketing from the IDM.